DaimlerChrysler AG’s Mercedes-Benz luxurious division is commencing a fresh built-in marketing and advertising marketing campaign for the organization’s all-new Mercedes-Benz C-Course entry-degree luxurious sedan. The new Mercedes-Benz C-Class will roll out in sector utilizing the “C-on your own” slogan. Also, Mercedes may even conduct other advertising and marketing campaigns to promote and help the income of the C-Course including digital media, Television places, print advertisements, as well as other communication pursuits. Mercedes may even extend the advertising in the C-Course by which includes a Virtual Mercedes-Benz C-Course product in the 2nd Life on line Digital planet.
“Our goal for this campaign is always to motivate delovi mercedes clients to practical experience for on their own the exceptional driving society made available from the new Mercedes-Benz C-Course.” explains Dr. Olaf Göttgens, Vice chairman of Brand Communications for Mercedes-Benz Passenger Cars.
“All conversation measures for the C-Course are for that reason geared towards direct contact with our shoppers and possible buyers. Coupled with our tried using advertising techniques, we will also be focusing strongly on numerous forms of direct conversation for your C-Class, to be carried out at distinctive driving situations. These actions will probably be accompanied by a C-Course Mobile Internet marketing Unique, a presentation within just Next Lifestyle and interactive films on the net — modern platforms which will permit us to succeed in existing and prospective customers of our manufacturer within a specific way.”
The brand new Mercedes-Benz C-Class advertising campaign will not be unique for the German sector. Mercedes Vehicle Team is refining the “C-for Yourself” marketing campaign to make it adapt in the requirements of the Global industry. Early this April, Mercedes will commence launching the ad campaigns in higher circulation publications which include Publications and newspapers. Mercedes can even target cable channels and television stations in the course of Germany by creating thirty- or 40-next Tv set commercial showcasing Vodafone McLaren Mercedes F1 driver and latest Components one globe champion Fernando Alonso.
Mercedes can even conquer the web Net current market Together with the launch from the exciting multimedia Mercedes-Benz C-Course configurator, interactive on the internet movies, and video clip podcast.